The objective of this company is to provide news/content that promotes faith, unity, empowerment and Christian music. The concept & name are straight forward, and they were developed by a local fellowship of Orlando’s Christian Hip Hop artists. The name was created to describe what they’re all about: unity, music & God. The intent was to develop a logo with the flexibility of most social site logos: a symbol version & a nameplate version. The challenge was using imagery/symbolism to communicate the core values of the group.