In this campaign, the client wanted a complete branding package. The intent was to brand the material so that each element would be quickly recognizable as Djuan Irvin product. For the CD & DVD packaging, the challenge was to create a unique design that would serve as a template for all future sermons. The client wanted only his initials for the logo, while keeping it distinct and unique. This was achieved by implementing the flame torch - connecting with his core scripture (Matthew 5:14).